B&W Metallbearbeitung is the ideal contact for your individual metalworking needs. Founded in 2000, the company is based in Horb-Mühringen and is characterised by many years of experience, especially in the field of customised individual production. B&W Metallbearbeitung relies on a close dialogue with its customers, providing them with expert support from the initial consultation to the final production. The aim of the collaboration between B&W and acameo was therefore primarily to improve usability for users and to modernise the website's features.
With a view to further optimising the interface between the client and the company by redesigning the website, we developed a digital strategy for the website in close cooperation with the B&W team.
First and foremost, the previous homepage was replaced by a fundamentally new, clear design. In addition, a webshop was integrated into the new website, which makes the sale of products more transparent and accelerates it.
A basic prerequisite for a successful web shop, no matter what industry it is, is aesthetic and meaningful product photos. With the right staging, simple objects can become real eye-catchers here. At the same time, photos of B&W's machinery were taken to give customers a glimpse behind the scenes of the company and to establish a relationship between the end consumer and the company.
The focus of the new website is now on clearly improved access and benefits for customers. But also the distribution of the products has been simplified and the external representation of B&W has been adapted to the quality and values of the company.