"Branding is endowing products and services with the power of a brand" (Kotler & Keller, 2015).
Branding is one of the many ways to tell your company's story by creating a clear image in the minds of your customers. This image is created in part by your company's visual identity. Branding causes your business to position itself in the minds of consumers in comparison to other businesses of your type. The goal is to attract and retain loyal customers and other stakeholders by delivering products or services that match what the brand promises.
A brand is not just a logo or a color scheme - it is a promise that a company makes to its customers. That promise is what consumers associate with any company.
That certain something
When a customer buys a product or books a service from your company, they are not only acquiring the item or service, they also get the impression of receiving something specific and valuable as a result of the business relationship. This promise can be explicit (for example, "Our service helps our customers save money on their energy bills") or implicit ("Our products are affordable for everyone in our community"). Either way, strong brands always make a commitment to the buying public.
Who does branding influence?
1. Consumers: Branding acts as a decision-making aid when consumers are indecisive, choosing between similar products from different companies.
2. Employees, investors, cooperation partners: Successful marketing strategies contribute to a company's reputation. If workers feel that their employer understands them and offers products that inspire them, they probably enjoy working for the company and being part of its universe.
How can this be accomplished?
Among other things, branding can be achieved through:
- Brand positioning
- Brand identity: name, visual identity design (ex. logo design, color palette, typographies...).
- Advertising and communication: social media, website, mobile applications
- Customer care
Identity, perception and associations
Branding is about creating a name and image for your product that people recognize. It's about identity, perception and associations. The brand can be defined as the reputation of a company. It embodies the perception that the masses have of your business. What do you want people to think when they hear your firm's name? Creating a strong, consistent brand, is an important part of corporate strategy. It is especially vital to create an image for your company that will be ingrained in people's minds.
The emotional reaction
Marketing experts know that the emotional response to a brand gives it a positive or negative aura. This aura is based not only on the physical product, but also on the customer's perception of your brand and their experience with the product. Emotions are an important factor in customer satisfaction and should therefore definitely be taken into account when developing a marketing strategy. Nowadays, potential customers first come into contact with your web or social media presence. So, the goal is to evoke a positive emotional response at this stage so that customers choose you over the competition.
Our team will execute your company's vision and create a digital brand that offers a more interactive relationship with your target audiences. We develop a powerful presence for all major mobile devices, as well as desktop computers, that is completely tailored to you. We understand what your brand is about and how you want to be perceived, and provide your customers with an online experience that leads them down the path you want them to take.
Our designs are engaging and entice people to explore your products and services, setting the stage for a more successful future. We're happy to help you create a new website, app or social media presence that gives you and your business a new identity. We look forward to your inquiry! www.acameo.de/en/contact
Usability is the foundation of a strong online user experience. Users want to obtain information, shop and be entertained on websites and, in the best case, make contact. To achieve these goals, websites must be structured so that it is possible for users to navigate around without much effort. Especially misunderstandings and an unclear page structure are possible stumbling blocks here.
In acameo projects, usability is one of the top priorities when it comes to user experience. For this purpose, we conduct extensive usability tests on request, use the feedback loop to improve the structure and thus create a foundation for the appealing user experience.
Evoke interest, entertain and increase traffic - Successful UX design is multi-faceted
Successfully designing the #UserExperience of a website is exciting and challenging. But: A perfect UX design is key for the success of the website!
Whether it's an online store, corporate website, online exhibition or event website - the #UserExperience must always be at the forefront of the design. To ensure this, acameo relies on a comprehensive #UserAnalysis to define the users' needs and then implements them appropriately.
Are your visitors tech-savvy and are videos and animations particularly suitable for conveying content? Do you want to convey a clear structure suitable for a technically oriented product? Or does a presentation with an acoustic background make sense?
Regardless of the goal and project: the users are in the foreground. Their journey (#UserJourney) through the online environment is goal-oriented, appealing and clearly structured with our help.
Test and optimize usability and usability of web applications
How intuitive and easy is your website to use? Do you suspect weaknesses, but can't really grasp what to do? We can help here. When it comes to usability testing, we basically have two options: Expert evaluations and user studies. At the heart of the quick analysis is an expert evaluation in accordance with ISO standard 9241, in which the application is examined by a UX expert (a psychologist with a doctorate in neuroscience). She includes all UX and usability criteria in the analysis and submits a short, written report including tips for optimizing the application, such as a web store.
As an alternative to expert evaluation, we create user studies based on concrete usage scenarios. User tests including the think-aloud method with test persons from the respective target group serve to categorize and evaluate usability weaknesses. This is followed by concrete recommendations on how quickly users can better understand the meaning, concept and purpose of an application (including usability and user-friendliness) and how users can realize defined marketing goals more quickly.
Do you already have an application whose usage you want to analyze and revise? In a personal conversation you will get to know in a simple, non-binding and clear way how we can support you. We look forward to your inquiry! https://www.acameo.de/en/contact
The bounce rate describes the proportion of visitors who leave websites and webshops again without looking at the offer further or carrying out another action. A high bounce rate is simply devastating for your business.
What are the reasons for a high bounce rate?
- deterrent or outdated layout of the website,
- too many and too intrusive advertisements,
- user does not find what he/she is looking for on the website (content poor or expectations not met),
- confusing or poor navigation,
- the first page they visit takes too long to load.
Very few visitors will give it a second try and open yet another sub-page, but will rather turn to other websites.
The market research institute Forrester Consulting has found out that a loading time of more than three seconds is unacceptable for 40 percent of online shoppers and, as a result, they shop at another online shop.
For almost 80 percent of those surveyed, a long waiting time reduces their willingness to buy. And 64 percent choose an online shop with a faster loading time if the loading time is more than three seconds.
The consequences of too long a loading time are high bounce rates, fewer page visits, declining customer satisfaction and a lower conversion rate. Every second of loading time reduces conversion by 7 percent.
Google provides a detailed insight into the connection between the loading time of web pages and the bounce rate (source Google/ SOASTA Research, 2017).
It is noteworthy that Google assumes one second for the loading time for the study. This indicates that this value is considered ideal by Google. In the course of optimisations, an attempt should be made to come as close as possible to this value. If the page load time increases from 1 to 3 seconds, the probability of a bounce increases by 32%. If the page load time increases to 5 seconds, the probability of a bounce is already 90% higher. At seven seconds, there is already a 113% increase in the bounce rate. If the page load time increases from 1 second to 10 seconds, the probability of a bounce increases by 123%.
FastCompany has calculated the importance of the loading time for the success of an online shop using Amazon as an example:
With an additional second of loading time, the annual loss of sales would be about 1.6 billion dollars. As an online merchant of a classic shop solution, you should therefore pay attention to the topic of load time optimisation.
Interested in analysing or revising your own website? Feel free to contact us via e-mail!
We at acameo will be happy to help you optimise your website / webshop.
Digitalisation offers companies completely new areas of competition and growth. But also new fields of competition that are developing faster than ever. However, it is not enough to simply try out digital solutions now and then in different parts of the company on the off chance, but to have a clear goal in mind, where every solution is in an overall context. Behind every successful company is a customised digital strategy, the impact of which is often initially underestimated. It is the overall approach that a company wants to take and includes the implementation of new digital capabilities and software systems, all of which aim to optimise business processes, such as increased efficiency in customer contact or product marketing. A digital strategy is therefore often dominated by purely business or IT-driven considerations, although it should achieve a common solution across all areas of the company. Especially nowadays, when digitalisation is advancing and has become an indispensable part of all areas of life, it is important that a company has a clear roadmap for its digital presence in order to stand out in the multitude of competing offers. A digital strategy has long since ceased to be a mere recommendation for a company; it has become a must.
As a service provider with expertise in various digital fields, we provide approaches from other disciplines such as rhetoric, communication science, design and psychology to reach your target groups more effectively and convince people of your idea or product.
Developing a sustainable and holistic strategy
Developing a suitable digital strategy is a continuous process that does not happen overnight. Initially, it takes some time and perhaps a little courage to embark on this journey. But especially in the age of digitalisation, it is extremely important to be open to new things for the first time. The digital should optimise and simplify processes and procedures. The qualities and advantages that make up your own company, combined with the right digital approach, can create added value over your competitors and increase value creation. Compared to face-to-face business, the internet offers access to a global market through relatively little effort. That is why it is all the more important that your company's digital presence stands out and proves to be convincing at first glance.
Through our many years of experience as a digital service provider, we know that the training of employees is immensely important for the success of the digital solution. We at acameo have made it our business to realise projects sustainably and to support our customers in working proactively.
When we create a website or a new online shop, we also offer support to equip the responsible people with the basic know-how of sustainable digitalisation. It is important to us that a new web presence not only embodies excellence and up-to-dateness, but also becomes an important part of your company in the long run.
More innovation and more turnover through design thinking
According to studies by the Hasso Plattner Institute, design thinking increases both the sales figures and the profitability of a company. In addition, the work culture is improved, innovation processes are optimised and the user is integrated more often. Compared to many methods in science and practice, which are oriented towards the technical solvability of the task, the needs and wishes of the users are at the centre of the solution finding in Design Thinking. Questions such as "What are our company's KPIs?" can be a first step towards defining goals.
For this reason, acameo also works with the principles of design thinking and combines these methods with approaches from the strategic communication disciplines, especially for coaching and training our clients in the area of digital strategies. Through better collaboration with clients and the acameo-specific approach of rhetorical thinking, a better understanding of user needs and a more compelling experience can be created. A user-oriented design and ease of usability are at the forefront of our work.
Design thinking has been proven to create the right working environment and an innovation-led corporate culture. At the same time, data-supported analysis of your website gives you an expression of the digital footprint of your customers and thus offers an important basis for various strategic measures.
A strategic mega-trend: Direct-to-Consumer
One component of your digital strategy can be to focus on a "Direct-to-Consumer" (D2C) concept. In this relationship, products and services are distributed directly by the manufacturer to the customer. Intermediaries are no longer needed. The Corona pandemic has shown how important it is to be able to get in direct contact with your customers, and there have never been so many interfaces between them and the company as in the digital world. If you can't reach your target groups directly, it will be difficult to generate sales in the long run and, above all, you won't be able to generate data that allows you to make predictions that are vital for your survival. So D2C access can be an important tool, especially in hard times.
Nevertheless, many companies still stick to the route via their intermediaries. It is worthwhile to rethink one's own business model, because the form of D2C brings numerous advantages. The classic form of D2C is direct sales via your own online shop. A big advantage of this is taking care of the contacts directly instead of leaving them to third parties. This gives the manufacturer a lot of information about its customers and their needs, which often fall by the wayside via a middleman. This data about the entire customer journey gives you valuable, detailed insights into your customers' behaviour and helps you identify potential weaknesses in your offerings. Why leave this valuable information to someone else?
However, building a successful online business is not done by quickly taking product photos with your smartphone and uploading them to your website. Above all, one thing must be created: an experience. The so-called customer experience (CX) is a decisive indicator for the sale of your products and services, because it maps the entire path of your customers before they decide to actually buy. Customer experience management (CEM or CXM for short) refers to a customer-centric orientation of processes and interactions throughout the entire buying process. The points of contact between companies and customers are precisely analysed in order to be able to optimise them. CXM records, so to speak, all experiences that customers have with your company. The goal must always be to create a positive customer experience, because this is the only way to build long-term loyalty and strengthen trust in your company. The core idea of CXM is quite simple: put your customers at the centre of your work. And for this it is not enough to simply satisfy them, but it is important to inspire the clientele and affect them emotionally.
Optimise usability and conversion rate
What inspires and which digital offers have the right effect? We at acameo offer you so-called usability quick tests. UX experts examine the usability of your website from a psychological and neuroscientific perspective. We then provide you with a written analysis including tips for optimising your content. We also offer an exemplary field test with various test persons who can clearly name the weak points of usability.
If the experience is successful and appeals to your customers, the next step is to improve the associated conversions. Conversion rate optimisation (CRO) is about increasing the actions of your website's users. These actions can be buying a product, signing up for the newsletter, filling out a form or clicking on a link. In most cases, the desired goal is the purchase of a product or the booking of a service. It is therefore important to find out which indicators can bring about this conversion, but also which hurdles your website has that lead to a drop-off. Popular means to achieve a first conversion are call-to-action buttons such as a linked email address, as this minimises the customers' effort to get in touch with you. Make it easier for potential customers to take action.
It remains important to know what is successful so that this can be evaluated and further optimised. This essential aspect is underestimated by many people, although it has never been easier to grasp than in the digital world. We show you how to define, set up, evaluate and readjust the whole conversion process.
The successful implementation
For more than 13 years, we have accompanied companies and institutions in the new and further development of communication solutions. In the process, it has become clear in many and especially current cases that a successful transformation should include a sound, digital strategy. However, the digital transformation cannot be managed by the head of IT or the CEO alone; it requires the interaction of many parts of a company as well as the willingness of the employees to engage with new tasks and topics. Therefore, depending on the phase of conception, realisation or evaluation, it is indispensable that specific employees are taken along on this journey with responsibility from the very beginning and thus use the strengths of each and every individual and even discover completely new talents. For all the aspects mentioned, one thing in particular has become clear to us: Take the time to understand your processes, the skills of your staff and the needs of your users. We support you in developing this roadmap, starting with the conception workshops and ending with the final implementation - feel free to contact us, we look forward to your request: email@example.com
A blog article by Maximilian Reimann (Deutsches Museum Munich) and Frank Dürr (acameo)
With a breathtaking flight around the digital twin of the world’s largest science and technology museum, the new virtual tour with playful and interactive features through the Deutsche Museum starts just in time for the “Digitaltag 2021”. “Discover the Deutsche Museum in Munich in a completely new way on this virtual journey. Immerse yourself in the world of masterpieces of science and technology. Experience the highlights of the museum playfully and in 3D”. The speaker hopes you enjoy the journey and then the spectacle begins. This tour is no ordinary digital tour, as is regularly found at present. The digital twin of the Deutsche Museum in Munich is constantly being playfully expanded, broken apart and manipulated. These unusual features not only take visitors to 3D objects, but also offer storytelling with a game character that has not been seen so far. The lunar rover can be driven on the moon and ores can be collected in the point cloud of the mine.
All departments of the Deutsche Museum can already be visited in a virtual tour since 2020. Now, we are expanding the digital experience with an eventful guided tour with interactive features using the 3D web software cuuub®. Thus, visitors can rediscover masterpieces of science and technology – in a playful way and in 3D.
Right at the beginning, the elaborately scanned 3D model of the museum is presented during a flight around the point cloud. After that, visitors can be guided to the highlights of the history of technology with the help of audio guides.
The „Lilienthal-Gleiter“ (glider), the world’s first serially-produced flying machine, is on display as a 3D model (created by VR-Dynamix). It can be viewed from all sides.
Using the historic „Zuse Z3“, the way a modern computer works is explained through animations. The introduced user has a special privilege: He or she is allowed to use the keyboard and bring the computer to life.
The lunar rover from the Apollo 15 mission, that is on display in the Deutsche Museum, can also be viewed as a 3D model (created by VR-Dynamix). It can even be driven over a lunar landscape! During the immersive lunar ride, the users learn important facts about the foldable electric vehicle and its lunar missions. After that, the largest museum exhibit is introduced in an automatic mini tour: the “U-Boot U1” (submarine) that was incorporated atmospherically in a night scene and as VR video.
Further stations showing the “Fraunhofer-Teleskop” (telescope), the founder of the museum Oscar von Miller, or the “Schiffahrt” (ship ride) also feature interesting tools for the entertaining knowledge transfer.
The end of the tour is especially playful: In the style of a retro game, visitors can collect ores in the demonstration mine of the museum. At the same time, they can learn interesting facts about historical mining in a playful way.
From a technical perspective, the tour shows the advantages of a 3D laser scan in comparison to the often used 360° panorama images: The “digital twin” of the museum can be expanded, broken apart or manipulated to create new and innovative offerings for digital museum visitors. The 3D game, for example, is based on the LiDAR scan of the mine. Here, a so-called point cloud was created out of millions of points. The point cloud was then converted into a 3D mesh and expanded with a game engine.
We hope you enjoy the 3D tour!
The virtual discovery journey:
The virtual tour was implemented in cooperation with acameo using the 3-D web software CUUUB® and was launched on the “Digitaltag 2021”.
Images: cuuub, VR-Dynamix, Deutsches Museum Digital
Maximilian Reimann is staff member of Deutsches Museum Digital.
Frank Dürr is Co-Founder and CEO of acameo.
#cuuub #cuuubsolutions #cuuub3d #deutschesmuseummünchen #deutschesmuseum #acameo #museumlove #3dmuseum #virtualmuseum #onlinemuseum #museumvisit #exhibitiondesign #museumfromhome #museum #digitalevent #digitaltag #digitaltag2021 #virtualevent #3dexperience #3dworld #3dsolutions #3dscanning #virtualtour360 #guidedtour #navvis #poweredbynavvis #goingdigital #digitalrevolution #3dtech #digitaltwin #virtualart
Museums in Lockdown
All cultural institutions have to cope with hefty tasks, especially in times of crisis. Museums, too, are certainly not excluded from the current misery, as their doors are closed, and the “real” visitor numbers abruptly sunk to zero. Now, the time for real online offers has begun. Before the pandemic, only large and/or especially innovative museums dedicated themselves to these topics. Due to the longer-than-expected existing lockdown, the museums are now undesirably confronted with a new age. Most of them reacted quickly and early to the changes. However, which of those formats are successful and sustainable? Which formats are expedient? In the best-case-scenario, which formats are even profitable, if you think about how many offers on the internet are free of charge? Are museums allowed to demand entry fees for digital museum visits? Are cultural institutions allowed to sell tickets for virtual tours? Even more so, should they? I’d like to elaborate on some topics that concerned me during the creation of a digital strategy for a museum: the acceptance of digitalisation was hardly available a few years ago. Today, however, no director of a museum trusts him or herself anymore to view digitalisation as irrelevant, at least in official statements. #closedbutopen is labelled quickly on websites and social-media channels. But what follows is mostly not strategic and even less innovative. It quickly becomes clear who has understood the digital challenge as an opportunity.
The digital museum
Directors and curators could try to answer one key question when planning and organising digital offers, in order to avoid the most serious mistakes: Which digital/virtual solution connects the planning of museums and exhibitions as well as the sustainable and profitable at least cost neutral handling of the representation of our cultural assets? Which digital/virtual solution also enables a meaningful form of experiential mediation? The sole digitalising of one’s own inventory seems to be fundamental, but not yet the solution to successfully completing the knowledge transfer. I don’t know how you feel about it, but the sole scrolling through image databases of objects doesn’t seem like the ideal solution to me for presenting museum inventory in the 21st century. The “Städel” in Frankfurt am Main with its digital collection, for example, had the same view on things. They developed a playful handling of the database entries, among other things. Thinking about how to collect the data wasn’t the only thing they thought about. The “Städel” also thought about the best way to present the data, in order to make the digital use more attractive for users. Image sliders of exhibition pieces, meaning images strung together to form an exhibition, seem rather dreary and bland, even if they are presented by Google Arts and Culture. Exceptions confirm the rule here. With outstanding image quality and short, appealing texts, the “Landesmuseum Württemberg” shows a shapely example for the handling with this platform. They deliver a simple and attractive introduction to the topic “Fashion?!”. The “Badische Landesmuseum” also presents a current approach which should urgently be followed. The approaches and concepts of the museum X demonstrate a few progressive ideas that give hope for innovative realisations.
Virtual tours and accessibility
Virtual tours are currently very popular. This format has varied characteristics. Live tours with cameras on the mobile tripod enable an insight into the current present exhibition through real guides. Virtual 3D-tours through the existing exhibitions, however, seemingly best manage to show the way the house presents these objects and in such a context of how the museum organises, locates, and sets knowledge into scene. Also, these offers are available 24/7. At the same time, these tours in 360° have the advantage that it is simpler for visitors to get to know and explore the museum and its exhibition rooms. The feeling of walking through an exhibition also reminds us more of the actual analogue museum visit. We have realised this with CUUUB, amongst others in the “Westfälischen Salzwelten”. The project was developed in cooperation with the commune “Soest” and the German Telekom. Telekom’s manager, Levent Dogan talks about the advantages of this solution in the video: “Weißes Gold erleben”.
Contrary to the analogue experience, the virtual offers even more far-reaching possibilities to connect the existing stories and fascinating objects with other sources, to communicate it more interactively as well as to present it more aesthetically pleasing, even if it is not possible to compensate the missing materialistic aspects completely. However, the possibilities of the virtual museums with the knowledge of exhibition-making from curators can be of immense value. It can lead to an enthusiastic experience if the exhibition is curated with heart and soul.
Just imagine a curator dedicating him or herself to a virtual exhibition with the same commitment as to an analogue exhibition. In part, this is currently done in such a way out of necessity or due to free time, but the professional use of these tools is also worthwhile in the long run as they can generate an unimaginable reach. The connecting of storytelling strategies, 3D or in some cases also virtual or augmented reality is currently a new form that still has to find its own conventions and, thus, also its acceptance. At the moment, these innovative approaches and experiments serve as play for the museum directors. Especially in the VR-department, the first approaches are very experimental and therefore have a special appeal to museum employees. However, concerning these VR-approaches, it must be considered that the necessary tools of the digital visitors are possibly not yet completely available or that the visitors need to be in the museum, in order to use the offer. As such, it is surely advisable for the mass phenomenon of the digital exhibition to look more closely at the representation in the 3D-space. Combined with the narration of a good story, combined with the entertaining build-up of an exhibition, and transformed into the virtual room with numerous features that make the online visit even more attractive, an unimaginably wide playing field and an aesthetical medium to represent objects, to tell stories, in order to bring forth personalities and to be able to experience contexts is made available for curators.
Analysis of the virtual museum visits
New aspects of analysis and of evaluation also become increasingly evident through a digital twin of the museum. The movement of virtual visitors and the areas they avoid or only briefly look at are presented anonymously and pseudonymised in real time on a heatmap. The analysis of the routes walked, and the length of stay can, thus, be evaluated in the pre-visit and in the first live visits already. The chances of optimizing the exhibition during its process is further increased in a virtual museum. And we are only at the beginning of a new data collection for museum managers.
Digitalising analogue sources of income
Most of the offers on the web are free of charge for users. Only a few live tours through museums via smartphone currently cost a few euros. However, there are numerous possibilities to use virtual museums in such a way that certain services and offers can also be monetised. With CUUUB, for example, an immersive webshop can be fully integrated that comes up with numerous extras and “clearly stands out from the grey mass of e-commerce systems”, says Prof. Dr. Oliver Höss.
Room planning and safety
One aspect that has not been mentioned so far is the sustainability of the online museum. Take a minute to think about your last analogue exhibition (even if it has been quite a while since then) and how much material was used here, how much money was invested to build the exhibition or how many resources landed in the bin after the exhibition. In the almost 7000 museums solely in Germany zillions of exhibitions were realised in the last years that weren’t always realised with a sustainability concept. How can this be sustainably accomplished through digitalisation? The German Museum presents this with a first prototype on the same technological base as is used by CUUUB. A scanned point cloud and, thus, a high-precision digital twin of the German Museum creates a 3D image that can be used in a variety of ways after it has been captured once. Based on this 3D model, future-plans of analogue exhibitions can be executed very accurately. The exhibition planning is realised similarly to the “BIM”-method, the “Building Information Modelling”. The digital images of the objects are positioned curatorially in the 3D model of the museum. The curators virtually run through their own show in advance and use these plans to further consider their concept. Playing out this digital twin of the exhibition as a separate pillar of the exhibition project also comes much closer to the analogue exhibition experience itself. Combining it with security systems in the digital twin is also possible. The technologies surrounding the topics IoT and sensor technology offer opportunities, amongst other things, to monitor the exhibition and to read out the existing data, displaying it in its own dashboard.
The virtual visitors with real relevance
And finally, a short plea to recognise virtual visitors as real museum consumers. The tenor still exists in many museums that relevant numbers should only be measured according to the “real” museum box office. Where does this misbelief and stoic adherence to this attitude come from? Of course, we all love the experience in the on-site museum, why not?! But the desire for a haptic experience is not being met at all in many museums, and the representation of objects is improving in the digital space. It will bring visitors much closer to the object in the near future than would ever be allowed in the “real” museum. Here are a few keywords which to connect to later on, as each and every one of these topics deserves their own article:
- (Global) range
- Virtual (historical) context
- Co-text through objects of other museums
- Duration of exhibition
- Bandwidth of the means of communication
Let’s return to the key question: Which formats are successful, sustainable, expedient, profitable? I’d like to give a short answer to this, but also invite you to extend this list, to take a stand or to engage more closely with our approach with CUUUB. Or to search for the lively exchange in communities such as “WeAreMuseums”.
In view of diverse perspectives on the museum system and the daily as well as specific projects, I see the biggest opportunity for many museums in pursuing a strategy that engages the museum culture in digital transformation processes and considers close links between the analogue and digital or virtual projects. The meaningful interplay between analogue museum practices and digital presentation forms will surely also increase massively in significance after the lockdown.
#cuuub #virtualmuseum #acameo #cuuub3d #cuuubsolutions
Even if the great wave of the frightening corona virus should abate, the question remains of sustainable, digital and appealing solutions to open up business fields, present innovations and bring people together.
In times of an unpredictable pandemic, it seems impossible, at any rate, to hold major events such as congresses, conferences, trade fairs, museums and festivals. Many organizers are currently looking for alternatives that make it possible to bring people together virtually, communicate locations and present products.
With CUUUB, the 3D web system from acameo, it is possible to digitally represent real rooms. On the one hand, places can be displayed virtually and expanded with digital and interactive elements.
With CUUUB, small showrooms as well as huge exhibition halls can be depicted cost-effectively using laser and image panoramas. The new UX interface allows visitors to be received interactively and aesthetically pleasing.
Further modules allow guided tours through the rooms or sell products directly.
The chatbot module enables visitors to ask questions and receive answers directly. Sales advice and stand information are intuitive and, thanks to AI, expandable.
Curated, virtual worlds of experience ensure a successful appearance without limits.
#CUUUB #handel #events #corona #KI #museum #messe #digitaltwin #tech
How does the retail industry offer an attractive digital shopping experience similar to analogue shopping? With the 3D webshop system CUUUB from acameo.
The retail industry is currently experiencing a radical shock. Now it is time to use innovative solutions to keep sales going. Many are reinforcing measures of their classic online shop, but unfortunately the analogue shopping experience is being lost completely. The 3D web shop CUUUB® is an exciting hybrid between offline and online. All showrooms such as stores, shopping malls, shopping malls, museums or trade fairs are quickly and photorealistically captured and responsively displayed on desktop PC, tablet and smartphone. In addition, guided tours and a chat sales advisor ensure special shopping experiences for your customers. More information about the 3D web shop at www.cuuub.com
#ecommerce #trade #corona #innovation