BRANDHOUSE DIGITAL CHANCES.
CUUUB - and CUUUBY - were at this year's Digital X in Cologne.
The Brandhouse Digital Chances was part of this year's Digital X , which took place in Cologne from 13-14 September. Together with Dr. Stefan Houweling from the Mittelstand-Digital Zentrum Handel, acameo CEO Dr. Frank Dürr gave a presentation at this event.
The lecture focussed on the chances and advantages of digital and virtual shopping experiences. Past projects have shown, for example, that customers spend more than twice as much time in a 3D online shop compared to an ordinary 2D shop and that sales figures increase noticeably.
The Brandhouse Digital Chances aimed to convince and inspire smaller companies and enterprises of the possibilities of the digital realm. Live talks by people from the field who described their own experiences and were open to questions from the audience would serve this purpose.