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CREATIVE AMBASSADOR BW ON THE SXSW

08.02.2019

CREATIVE AMBASSADOR OF TELEKOM

 

(Tübingen, February 7th, 2019) The Tübingen digital group acameo convinces Deutsche Telekom with its 3D webshop CUUUB® and is included in the TechBoost program. TechBoost was created to help startups develop their technology. In March, acameo will represent the Ministry of Economic Affairs as "Creative Ambassador of the State of Baden-Württemberg" at the world's largest creative festival SXSW Interactive in Austin, Texas (USA).

The world of shopping on the Internet is changing, as is retailing in city centres. The 3D webshop CUUUB® shows an alternative way to the previous online shop systems. "With the innovative CUUUB webshop system, online shop operators can offer their visitors a novel 3D shopping experience and thus stand out from the grey mass of 'standard shops'", says Professor Oliver Höß from the University of Applied Sciences for Technology in Stuttgart. All showrooms such as flagship stores, hotels, shopping malls, exhibitions, museums or trade fairs are recorded quickly, with centimetre accuracy and photo-realistic using indoor mapping services. The digital twin of the showroom enables a shopping experience that simulates analogue shopping like nothing else before.

In addition to the shopping software, acameo offers modules for sales advice and guided tours. Live tours with video transmission are also possible. Another tool called social shopping invites visitors to chat with friends. Products can be commented on directly, evaluated together and purchased.

The system is also multi-shop capable and offers the possibility of strolling through entire inner cities and shopping in several shops, as well as paying for all items together at the end. "CUUUB shows the products in an immersive context and makes online shopping simply more sensual. This new branding technique will first change the development for brands with high identification potential and probably also the retail cooperation of innovative cities," said Dr. Frank Dürr, founder of acameo.

CUUUB® was the first station to be presented at the StartUp BW Summit 2019 on February 1 in Stuttgart. The next stop is the famous SXSW Interactive Festival in Austin, Texas (USA), at which acameo is present as the "creative ambassador of Baden-Württemberg" and shortly before at the San Antonio startup pitch. "We are very happy to be TechBoost partners of Deutsche Telekom and creative ambassadors and to make a German contribution to SXSW with CUUUB", says acameo managing director Norbert Ropelt.

About acameo

acameo is a group for digital communication-based in Tübingen (BW, Germany). The startup acameo GmbH by Dr. Frank Dürr and Norbert Ropelt are currently spun off from acameo GbR. acameo specializes in the development of digital presentations. Virtual showrooms complement the spectrum of realizations in the areas of design, content management and e-commerce. More information at www.acameo.de and www.cuuub.com.